Copilot maturity model
Where does your organisation stand with Copilot?
A Copilot maturity model shows, across five levels, how mature your AI adoption is — over five pillars: strategy, business, governance, data and culture. For each pillar you see where you stand and what the smartest next step is.
The point
Adoption is no switch
AI adoption is not an on/off switch but a growth path. Without a map, pilots stall and nobody knows the next step. The model weighs five pillars at once — because one strong pillar will not save you if another lags behind. That turns Microsoft Copilot into a journey, not a lucky strike. Start in a focused way with our readiness scan.
Two-thirds
of organisations are still not scaling AI beyond standalone pilots.
The five levels
From experiment to AI-first
Five rungs, each with a recognisable behaviour. You will spot yourself almost at once — and see straight away where the next step lies.
Level 1 — Exploring
Scattered experiments, eager individuals, no plan.
Level 2 — Repeating
First patterns emerge, a few teams pick it up.
Level 3 — Embedding
Documented policy, KPIs and a clear owner.
Level 4 — Scaling
Copilot and agents woven into processes, measurable value.
Level 5 — AI-first
Continuous improvement, agents as a natural part of work.
The five pillars
What we measure
Five pillars together set your maturity. We score them separately, because they rarely grow at the same pace.
Strategy
Vision, sponsor and goals that set direction.
Business & use cases
Concrete processes Copilot genuinely speeds up.
Governance & security
Permissions, agent controls and oversight of risk.
Data & technology
Clean data, tenant and architecture that hold up.
Culture & adoption
Champions, behaviour and skills that stick.
The profile
Pillars score unevenly
An organisation rarely sits at one level — usually strong on data, weak on culture, or the other way round. That is why we measure per pillar.
Example view. Your own profile follows from the advisory call.
Diagnosis
Where you stand, what follows
The model is a diagnosis, not a school report. For each pillar we translate the current situation into the next, most valuable step.
Governance & security
Where you stand
No agent controls, anyone can build.
Next step
Tier agents by risk and assign clear ownership.
Continue with governance setup.
Data & technology
Where you stand
Oversharing is an unknown.
Next step
Run a readiness scan before rollout.
Continue with readiness scan.
Business & use cases
Where you stand
AI stays a standalone tool.
Next step
Redesign one process with a measurable KPI.
Continue with business case.
The reality
Adoption often stalls
- Two-thirds
- of organisations are still not scaling AI beyond standalone pilots
- 88%
- of organisations use AI in at least one business function
- 99%
- of organisations have exposed sensitive data to AI tools
McKinsey, State of AI 2025
McKinsey, State of AI 2025
Varonis, State of Data Security 2025
The core
One strong pillar will not save you.
The approach
How we set your level
From a short intake to a roadmap — in four clear steps you know where you stand and what comes next.
- 1
Intake
A short session on ambition and current state.
- 2
Score
We set your level for each pillar.
- 3
Map
A profile that shows strong and weak pillars.
- 4
Roadmap
The next steps with the most impact.
FAQ
Veelgestelde vragen
The most common questions about the maturity model, the levels and the pillars.
What is a Copilot maturity model?
A model that shows, across five levels, how mature your AI adoption is, measured over five pillars: strategy, business, governance, data and culture. Each level shows where you stand and the logical next step.
Which five levels does the model use?
Exploring (scattered experiments), Repeating (first patterns), Embedding (documented policy and KPIs), Scaling (embedded in processes, measurable value) and AI-first (continuous improvement with agents as a natural part of work).
Which pillars are measured?
Five: strategy, business and use cases, governance and security, data and technology, and culture and adoption. An organisation rarely scores evenly across all pillars, so we measure them separately.
How do I know which level we are at?
In a short working session we score each pillar together. You get a profile showing strong and weak pillars, plus the next steps with the most impact. Plan an advisory call via contact to start.
Is this the same as the readiness scan?
No. The readiness scan mainly measures the technical and data side before rollout. The maturity model looks wider, across all five pillars, and serves as a longer-term growth map.
What do we do with the outcome?
The outcome is a roadmap: the next step per pillar. It often starts with governance or a readiness scan, then a concrete business case and targeted adoption. We guide every step.
Discover your Copilot level
In a short working session we score each pillar together and set the next steps with the most impact. Not a questionnaire that vanishes into a drawer, but a roadmap.