Use cases & advice
Where does Copilot deliver the most?
Not every department gets the same from Copilot. The highest-impact scenarios for each team — we advise on what to tackle first, then build it.
Sales
More time with the customer
Up to 70% of a sales week goes not to selling, but to admin and preparation (Futurum, 2022, cited by Microsoft).
From practice
KPN: sales reps save almost 2 hours a week with Copilot for Sales, and 69% of account managers saw quote quality improve (Microsoft customer case).
Meeting prep
Account history, emails and CRM data summarised before every call.
CRM without retyping
Notes and emails turned automatically into Dynamics or Salesforce updates.
Quotes and RFPs
Tenders summarised, draft quotes in your own format.
Follow-up within the hour
Draft email with agreed actions right after the Teams call.
HR
From help desk to people work
The same questions about leave and policies, day in day out — time that does not go to people.
HR self-service agent
An agent on your policies and terms answers standard questions, 24/7.
Onboarding buddy
New colleagues ask one assistant everything: systems, policy, who is who.
Vacancy copy
Role profiles and job adverts in your tone of voice.
Review notes
Appraisal and performance conversations captured in a clear structure.
Finance
Close faster, check sharper
Month-end close, reporting and control: labour-intensive and error-prone, especially at high document volumes.
From practice
Dow has an agent check around 100,000 freight invoices a year and is targeting savings in the millions — errors that took days, found in seconds (Microsoft WorkLab).
Report drafts
First versions of monthly and quarterly reports, including variance analysis.
Invoice checks
An agent flags anomalies and exceptions in invoices.
Analysis in plain language
Ask questions of your numbers; the Analyst agent does the maths.
Audit preparation
Documentation gathered, summarised and delivered complete.
Marketing & Communications
One message, every channel
One message has to reach five channels, in three tones, due yesterday.
From practice
Estée Lauder pulls consumer insights with its ConsumerIQ agent in minutes instead of weeks — across 25 brands (Microsoft customer case).
Content variants
One core message turned into email, social, web and internal post.
Research made searchable
A knowledge agent unlocks all your market and customer research.
Campaign briefs
Briefs, press releases and plans as a first draft, on brand.
Brand consistency
An agent as style guardian rewrites to your tone of voice.
IT
Fewer tickets, more control
The service desk is drowning in repeat questions, documentation goes stale — and AI governance lands on top.
Helpdesk agent
Standard tickets handled by an agent on your own knowledge base.
Documentation & runbooks
Generate technical documentation and keep it current.
Incident summaries
Post-mortems and stakeholder updates as a first draft.
Adoption analytics
Copilot Dashboard data turned into targeted interventions per team.
Customer service
Faster answers, less pressure
High volumes, long wait times and staff searching five systems per conversation.
From practice
Eneco’s Copilot Studio agent handles 24,000 chats a month and resolves 67% on its own (was 40%); Rabobank reports 62% self-service on chat (Microsoft customer cases).
Self-service agent
Instant answers on site or app; complex questions handed over warmly.
Agent assist
Real-time product info and answer suggestions during the conversation.
Automatic wrap-up
Summary and logging after every customer contact.
Quality insight
Trends in customer questions and sentiment, reported weekly.
Leadership & management
Steer on what matters
Packed agendas, thick documents — while the real question is: what should I be steering on?
Meeting preparation
Documents summarised, decisions added, three sharp questions proposed.
Catch-up after absence
A week of emails, chats and documents in one overview.
Decision memos
Board papers and memos as a first draft on existing analyses.
Researcher as strategist
Market or competitor research with sources, in minutes.
By sector
Set up with sector awareness too
Alongside use cases by department, we also look sector by sector, because every industry has its own data, rules and ways of working. These are examples — not an exhaustive list. Working in a different sector? We fit just as well.
Professional services
Accountants, lawyers and advisory firms: more billable time, safe with confidentiality.
Read moreConstruction & installation
Faster work preparation and better record-keeping amid thin margins and scarcity.
Read moreManufacturing & industry
Work instructions, quality and procurement — the knowledge work around production.
Read moreEnergy & sustainability
CSRD reporting, subsidies and documentation with auditable sources.
Read moreOur conviction
The best use case is not an idea, but an irritation.
Our approach
From working session to results
We don’t just advise — we build what tops the list.
- 1
Working session
One half-day: opportunities per department clearly on the table.
- 2
Prioritise
Our advice: impact and feasibility set the order.
- 3
Build
We develop the first solution into a working result.
- 4
Measure
Baseline first, result after — measurably what it delivers.
Ready for the working session?
In one working session our consultants prioritise with your teams on impact and feasibility — including a baseline measurement.